ERIKA COSTELL

Erika Costell: From Michigan to the Spotlight

🧒 Early Life and Background

Erika Michaelann Costell was born on November 12, 1992, in Toledo, Ohio, and raised in Bedford Township, Michigan, alongside her 12 siblings. Her passion for modeling began at the age of 16 when she started building a portfolio and signing with agencies like DAN Talent Group Inc. and Wilhelmina International. After completing high school, she attended Middle Tennessee State University, majoring in business administration, but left before finishing her degree to pursue modeling in Los Angeles .​

⚡ Career and Rise to Fame

Costell's career took a significant turn in 2015 when she became the first employee of Jake Paul's influencer collective, Team 10, initially serving as his assistant and later as the Chief Operations Officer. Her association with Paul led to increased visibility, and in 2017, she launched her own YouTube channel, where she shared vlogs, reaction videos, and music content. Her single "Jerika," a collaboration with Jake Paul and Uncle Kade, charted on the Billboard Hot 100 and the Canadian Hot 100, marking a notable achievement in her music career .​

💍 Personal Life

In 2017, Costell married Jake Paul in a private ceremony in Las Vegas. However, the couple separated in 2018, and Costell has since focused on her career and personal growth. She has been recognized for her resilience and dedication to her work, continuously evolving her brand and expanding her ventures.​

🧴 Entrepreneurial Ventures

In 2020, Costell founded Akire Sport, a clothing brand that emphasizes comfort and style. She also launched BIA Entertainment, a record label aimed at empowering female artists. Through these ventures, she has demonstrated her commitment to supporting and uplifting others in the industry .​

🌟 Influence and Legacy

Costell's journey from a small-town girl to a multifaceted entrepreneur and influencer serves as an inspiration to many. Her ability to adapt and thrive in various industries showcases her versatility and determination. As she continues to expand her brand and influence, Erika Costell remains a prominent figure in the entertainment and business worlds.​